Shane Co. Review
You Deserve to Shine
Shane Co., a family-owned jeweler established in 1971, is one of the most recognizable names in the jewelry industry. Known for its wide selection of engagement rings, wedding bands, and fine jewelry, the company prides itself on offering superior craftsmanship, exceptional customer service, and transparent pricing.
With a mix of both physical showrooms across the U.S. and a robust online presence, Shane Co. appeals to a broad range of customers. But how does it truly stack up in terms of quality, value, and service? Let’s dive into the details.
Is Shane Co. Legit?
Shane Co. Product Quality:
Shane Co. is known for offering diamonds, gemstones, and custom jewelry. They boast an inventory of certified diamonds and claim to source their stones ethically. However, when it comes to the quality of their diamonds, feedback is mixed.
Shane Co. offers both certified and non-certified diamonds. Most of their certified diamonds come from reputable organizations such as the Gemological Institute of America (GIA). However, some of their diamonds are uncertified, which can be a concern for buyers seeking transparency regarding cut, clarity, color, and carat weight. Industry reviews suggest that their diamond quality often falls within mid-range grades (e.g., J or K color with SI clarity), meaning customers might not be getting the most brilliant stones for their money.
Shane Co. prides itself on the durability and craftsmanship of its pieces. However, some customer reviews highlight concerns with prong settings coming loose over time. While these issues appear to be rare, they underscore the importance of regular maintenance.
Shane Co. Selection:
Shane Co. offers a versatile selection of jewelry, making it a popular choice for a variety of occasions and budgets. Their engagement rings are a standout, featuring a wide range of designs such as solitaires, halos, and vintage styles, with customization options through their “Design Your Own Ring” tool. Customers can choose from various diamond shapes, including round, princess, and oval cuts, or opt for unique gemstone engagement rings featuring vibrant sapphires and rubies. Complementing this is their extensive wedding band collection, with options for both men and women. Women can choose diamond-studded or eternity bands, while men’s bands include modern materials like tungsten and titanium alongside classic gold and platinum.
In addition to bridal jewelry, Shane Co. boasts a robust selection of fine jewelry, including necklaces, bracelets, earrings, and fashion rings. Their pieces range from timeless diamond pendants and studs to bold, colorful gemstone designs, offering something for both everyday wear and special occasions. One of their unique strengths lies in their gemstone collection, with natural, untreated sapphires in a variety of colors like blue, pink, and yellow, as well as ethically sourced rubies and birthstones. Many of their designs pair gemstones with diamonds, creating distinctive, eye-catching pieces.
Shane Co. also allows for customization through a wide selection of loose diamonds and metals like white, yellow, and rose gold, as well as platinum. Their ethically sourced diamonds and focus on quality craftsmanship add to their appeal. Whether you’re shopping for a meaningful engagement ring or a striking fashion piece, Shane Co.’s diverse and customizable offerings make them a strong contender for jewelry shoppers seeking both variety and value.
Shane Co. Price:
Shane Co. positions itself as a middle-market jeweler, offering a balance between affordability and quality. Their prices are competitive for fine jewelry, but when it comes to diamonds, there’s some debate about whether their products deliver the best value.
Shane Co. is upfront about pricing, and their no-pressure sales approach is appreciated by many customers. They also offer price matching, which can be beneficial for buyers who find better deals elsewhere.
Compared to online diamond retailers like James Allen or Blue Nile, Shane Co. tends to have slightly higher markups. For example, a diamond of similar specifications may cost 10–20% more at Shane Co. than at an online retailer. While the premium may be worth it for customers who prefer in-store shopping and personalized service, value-conscious buyers might find better deals elsewhere.
Shane Co. Customer Service:
One of Shane Co.’s strongest assets is its customer service. The company places a significant emphasis on creating a positive buying experience, both in-store and online.
Shane Co. offers a complimentary lifetime warranty with every purchase, covering free repairs for routine issues such as resizing, cleaning, and tightening stones. This warranty adds significant value, especially for engagement rings and wedding bands.
Shane Co. provides a generous 60-day return or exchange policy, allowing customers to shop with confidence. Returns are straightforward, both online and in-store.
Most customers praise Shane Co. for its friendly and knowledgeable staff. However, there have been occasional complaints about inconsistent service quality, particularly at some physical locations.